With a little help from tweeting birds, Bygg-Ole (building supplies chain) managed to get Stockholmers to build and put up birdhouses to beat the housing shortage among birds.
Case study
The birds tweeted about their lives and started conversations
Campaign web
Stay up to date with the latest birdhouse stats
Gif capture samples
Are you fast enough to snap a photo of the Blue tit? Video outdoor
Illustration samples
Photo & model credit: Yours