Headline: Made for the streets, optimized for Amsterdam. We are releasing our own shoe!
To promote Amsterdam as the first choice for weekend trips for Scandinavians we designed and produced a limited edition sneaker, because Amsterdam is absolutely one of Europe's most walkable cities. Its compact size and flatness makes it ideal for long walks. It comes in Dutch coloring, a sole with superior cobble stone grip, free entry to the best attractions and much more.
Anybody could either buy the Amsterdam Sneakers with flight included on Tradera or Ebay, or win them if you already had booked your trip. All the money from the auctions was donated to Unicef. We raised almost
€5.000 for children worldwide.
Campaign markets Sweden, Norway, Denmark and Finland.
Case study
Pre campaign teaser videos
Handmade in Europe
