On display at the open houses
According to our survey, 8 out of 10 swedes associate the different scents of their own home with "trygghet". It's considered an important part in what makes a home your home. The Swedish word of "trygghet" can't really be translated to English – it's a blend of the words care, secure and comfort. But what does that smell like, to you? We asked over 1 000 people that question and together with a professional perfumer we based a collection of home scents on the outcome. So that your completely new home smells just right from the very start!
To Riksbyggen, one of Sweden's major housing developer, trygghet is crucial when developing, selling and maintaining brand new houses and homes. They call it the philosophy of trygghet; a number of competitive buyers features.
All home scents were available to try and bring home at our open houses.
Awarded in the Swedish Design Prize with silver
A collection of familiar senses of home, handmade and bottled in Stockholm.
Eau de Coffee & cake
Eau de Open window
Eau de Vinyl collection
Headline: "What does trygghet (care/security/comfort) smell like, to you? Is it a fresh breeze, trees and coniferous?"
Billboards and print ads
City video screens
Related print
Headline: "Trygghet" only exist in Swedish, just like "lagom" and "fika".